Underrated Pac-10 must increase TV exposure to increase respect

Texas finished whipping Kansas at 11:32 p.m. ET on Saturday night. As I sat in Tallahassee, Fla., watching late games, I looked forward to the local ABC affiliate’s inevitable switch to the Oregon-Arizona thriller, which was still in regulation but looked destined for overtime.
Because the Internet service provider in my location didn’t offer the ESPN360 streaming service, I had been watching the Ducks and Wildcats on a grainy, choppy and — most importantly — illegal feed. I very much looked forward to rejoining the ranks of the law-abiding and seeing the finish with a reliable broadcast.

si.com
11/24/9