Why does Georgia need ‘help’ to find basketball coach?

Could it possibly be that when Joel Eaves hired Vince Dooley to coach football at Georgia, he went through a “search firm?” Of course not.
Could it be that when Vince Dooley hired Mark Richt to coach football at Georgia he went through a “search” firm? Of course not.

Then, pray tell, why is it that the present Director of Athletics at Georgia, Damon Evans, has employed Parker Executive Search of Atlanta, at a fee of $75,000 (plus expenses) to “conduct a search” for a basketball coach? Does Evans’ title, Director of Athletics, not indicate that he, indeed, is well versed in the field in which he serves the university?